Ahead of Easter Sunday, the personal-finance website WalletHub released its Easter Survey, which found that 69% of Americans who celebrate the holiday plan to spend less on Easter this year than they did in 2022.
Easter Facts & Stats – Church, Candy & Cash
- $24 Billion: Total Easter-related spending expected in 2023 ($192 per person celebrating).
- $3.3 Billion: Projected Easter spending on candy.
- $49,000: Price of the world’s most expensive chocolate Easter bunny.
- 78%: Share of people who eat chocolate bunnies’ ears first.
- 60%: Share of parents who plan on sending Easter baskets to their children after they’ve moved out.
Other Easter Survey Key Stats
- Inflation has a big impact. Nearly half of Easter observers expect inflation to impact their Easter spending this year.
- Some people are decreasing donations. 28% of Easter-celebrating Americans plan to donate less than the usual amount to their church this Easter.
- Taxes don’t matter as much for church donations. Nearly 70% of people say they don’t consider the tax benefits when making religious donations.
- Religious organizations will benefit from tax refunds. 21% of people say they will donate some of their tax refund to a religious organization.
- Many people lack financial confidence. 44% of Americans don’t feel confident about their finances heading into spring.
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