Southern Exchange, already the exclusive merchandiser of Georgia Southern Athletics, has signed a contract to become the exclusive in-venue apparel vendor at Allen E. Paulson Stadium, as announced Friday. Southern Exchange will move into the space previously occupied on both sides by the University Bookstore and will also have two other locations in the stadium.
“Our commitment to Eagle Nation grows again with the announcement of four unique retail stores on the grounds of The Prettiest Little Stadium in America,” said SXC owner William Martin. “For the first time ever, a portion of all items sold at Paulson Stadium will go back to Georgia Southern Athletics, the Eagle Nation Collective and our student-athletes.”
“We are very excited to announce a comprehensive merchandise partnership with Southern Exchange,” said Georgia Southern Director of Athletics Jared Benko. “William and Kristy Martin have been outstanding supporters of Georgia Southern, and this expanded partnership will allow Southern Exchange to offer our fans high-quality apparel and merchandise at all of our games and events. Additionally, Southern Exchange will be the first to adopt our “Soar Up Program,” which lets fans round up their purchases to the nearest dollar at all Georgia Southern venues and their Chandler Road store, supporting the Eagle Nation Collective.”
Here’s a first look at the four in-venue spaces Southern Exchange will run:
SXC AT PAULSON
• Located on the student/visitor Side (previously the bookstore shop)
• Exclusive GS gear only at Paulson!
• Hats, apparel, gifts and essentials
• Open one hour before kickoff
SXC EXPRESS
• Located on the home side (previously the bookstore shop)
• Select assortment of GS gear!
• Beverages, snacks, essentials and more
• Open one hour before kickoff
SXC POP-UP
• Located near the east end zone (Ted Smith Family Football Center end) on the home side
• Focusing on hats and other essentials
• Servicing the gameday experience!
• Opens 30 minutes before kickoff
SXC TAILGATE
• Located near Gate 10/Anthony P. Tippins Family Football Center
• Georgia Southern gear and more!
• Always here for the tailgate experience
• Closes 30 minutes before kickoff
Additionally, Southern Exchange will now have a presence in many other Eagle athletic venues, giving fans another opportunity for Georgia Southern gear and merchandise as they cheer on the Eagles. The season begins on Aug. 31 as Southern hosts Boise State. Tickets can be purchased at GSEagles.com/tickets.
Additional information on the Soar Up Program will be forthcoming from the Eagle Nation Collective.
