Genesis partners with the Georgia Hi-Lo Trail on youth sports initiative in SEGA

(left to right) Sean Evans, PR & communications, Hyundai Motor Group Metaplant America (HMGMA), Ciara Calub, corporate social responsibility, Genesis Motor America, Ansley Christain, PR & corporate social responsibility, HMGMA, Cyril Akita, manager, Genesis Southern Region, Genesis Motor America, Mary Charles Howard, founder, executive director, landscape architect, Georgia Hi-Lo Trail, Alden Strandburg, director, Kids Bike League, Georgia Hi-Lo Trail, Dymear Poole, bike coach, Kids Bike League, Georgia Hi-Lo Trail, Brandon Ramirez, director, corporate social responsibility, Genesis Motor America, Joe Steffan, Georgia Hi-Lo Trail in Guyton, Ga. on August 12, 2024. (Photo/Genesis).

This is a press release.

Genesis recently supported youth sports and STEAM education initiatives in Coastal Georgia, home to Hyundai Motor Group Metaplant America (HMGMA). Genesis partnered with the Georgia Hi-Lo Trail in support of its youth sports initiative, Kids Bike League.

Additionally, Genesis hosted a science, technology, engineering, arts, and mathematics (STEAM) education workshop from Child Creativity Lab at the Frank Callen Boys & Girls Club in Savannah.

The support comes from Genesis Motor America’s corporate social responsibility initiative, Genesis Gives, which is committed to the development of the future generation by investing in STEAM and youth sports programming.

“Through Genesis Gives, we are proud to give back to our neighbors in Coastal Georgia as we now call this community our home,” said Brandon Ramirez, director of corporate social responsibility, Genesis Motor America. “Access to youth sports programs and STEAM education are critical for every child, and it is important that we are doing our part to ensure that future leaders and innovators are able to experience the academic and personal development benefits that these programs offer.”

Genesis partnered with the Georgia Hi-Lo Trail, an organization dedicated to connecting and empowering rural Georgia through the development of the 211-mile Georgia Hi-Lo Trail. As part of its programming, the Kids Bike League gives children access to bikes and increases opportunities to ride on these newly paved trails. The donation from Genesis will be invested in the infrastructure needed for children in Coastal Georgia to bike, hike, run, and play in a safe environment.   

“We’re grateful for the support from Genesis to create safe cycling opportunities for children in Coastal Georgia. This investment helps the Georgia Hi-Lo Trail reach our overarching aim of creating accessible and inclusive recreational spaces,” said Mary Charles Howard, founder, executive director, and landscape architect, Georgia Hi-Lo Trail. “As we create safer pathways for cycling, walking, and outdoor recreation, we’ll be able to address disparities in physical and mental health and serve more kids with our Kids Bike League program, including summer camps, monthly ride days, and educational courses.”

Genesis also hosted a STEAM workshop from Child Creativity Lab at the Frank Callen Boys & Girls Club in Savannah. Intertwining the values of creativity and sustainability, this workshop allowed students to use their imagination and develop their own concept for a future mobility vehicle using reclaimed and upcycled materials. After showcasing their vehicle designs, the students received a special look at the advanced technology of the electrified Genesis GV60.

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